Every journey has its detours. Somewhere along the way, we lost our way. We got caught up in the 'what' – the apparel, the drops, the fabric – and we drifted from our 'why'.

The 'why' was always you. The foundation of 4Zenith wasn't meant to be cotton and thread, but connection and community. It was about creating a space for active people to find each other, share experiences, and push their limits together.

So, we're making a change. We are returning to our foundation and dedicating 4Zenith to what truly matters. This means less focus on apparel and an unwavering commitment to building a vibrant, active community across Europe. This is 4Zenith, refocused and re-energized. This is the brand we always meant to be.

Europe is a continent of close-knit cities and constant movement. We travel, we explore, we connect. 4Zenith channels this energy into a single, unified community that transcends borders. We are establishing local 'City Clubs' across the continent—hubs for events, meetups, and friendly competition. Whether you're in your hometown or just visiting for the weekend, you'll have a base. It's a network of local families under one European banner, united by the same mission and mindset.

Describe a product, Every great movement begins with a focal point. Our umbrella is first opening over ten of Europe's most dynamic cities. These will be the founding nodes of the 4Zenith network, each with its own local flavour but connected by our shared vision. The journey starts here: London, Amsterdam, Copenhagen, Paris, Milan, Barcelona, Marbella, Berlin, Lisbon, Rome. Is your city on the list? Get ready. If not, it could be next.